LOOK
ON THE FLOOR (HYPNOTIC TANGO)
Blanco Y Negro Spanish Press release - Translated
Facts speak for themselves: more hits than the Spice Girls, more albums sold
than Atomic Kitten, more appearances in Band Aid than the Sugababes, they even
appear in the Guinness Book Of Records as the biggest female group ever since
the Supremes. But it’s not only what they did, it’s the way that
they did it too.
In 2006 the Bananarama girls keep creating incredible moments in the pop world.
This year is already being a very important one for Keren Woodward and Sara
Dallin, in the middle of the turmoil of their hit-single “Look On The
Floor”, and their new album “Drama”, with which they’ve
achieved to be nš1 abroad (and, above all, in a good share of dancefloors all
over the world).
It can be said, definitely, that they’ve come back. Although it would
be fair to say that they never really went away.
Ever since their modest debut in the middle of the 80’s, until getting
to achieve three Platinum albums and millions of copies sold of their Greatest
Hits compilation, they now present the smash song “Look On The Floor”,
that represents their best work in 15 years.
The Bananarama history defines itself as self-creative, anarchic and definitely
modern.
In the past they turned down lucrative millionaire contracts with commercial
brands – for example, Clarol – simply because they didn’t
identify with the commercial tendencies of other artists of that moment, more
avid for money than for a defined artistic life and without compromises. “Bananarama
is a music band, not an advertising poster,” Sara got tired of saying.
They still are: fresh, contemporary and irresistibly dancey with this great
song (“Look On The Floor”) that maybe still reminds you of the 80’s
but with a definitely modern flair. A song that fits like a glove to a group
like Bananarama.
But most of this new work is due, in a big way, to their good instincts for
identifying collaborators. Said instincts brought them this time to Sweden,
to hit-making team Murlyn, known for their work with artists like Britney Spears
and Jennifer Lopez. The results are spectacular.
With the necessary independence to let ideas flow, Sara and Keren have never
felt so young. “Writing now produces in me the same intoxicating tickle
I felt when I was a teenager,” comments Keren with a smile. Recording
with the Murlyn team in Sweden – in a huge mansion in the middle of a
snow-covered forest - has demonstrated to be the perfect environment for the
inspiration and talent of Sara and Keren.
Bananarama have never been known for following the rules. But, after almost
25 years, they return with one of their most solid works of their successful
career. The quality of their songs is indisputable, proof of it is this song,
“Look On The Floor”.
All you have ever desired, but nothing you could have expected.
Totally modern, totally pop, totally Bananarama.